Full Course Description


Session 1 (Lynn Grodzki): The Future of Private Practice

OUTLINE:

Update your vision of how to build and maintain a successful 21st century practice by:

  • Understanding the changing needs and habits of today’s mental health consumer.
  • Confronting your own inner obstacles to developing a more entrepreneurial mindset.
  • Learning a 4-step model for strategic business planning focused on the 4 R’s: Review, Recommit, Rebrand, and Reinvest.
  • Honing a business “mantra” to give discipline and persistence to your practice development plan.
  • Choosing a therapeutic “track” and a niche that fit your skills, outlook, and the practice opportunities in your community.

OBJECTIVES:

  • Apply a four-step model for strategic business planning to your practice.
  • Develop a personal business “mantra.”
  • Identify a therapeutic “track” that aligns with your skills and background.
Copyright : 06/03/2013

Session 2 (Joe Bavonese): Branding Your Practice

OUTLINE:

Explore how the internet and social media can enable you to attract more clients and achieve more business success by:

  • Developing your Unique Service Proposition and recognizing the importance of meaning, story, and emotion in getting your message out to the world.
  • Getting beyond the fear of specializing to choose a niche that reflects your expertise and passion.
  • Promoting your brand by learning the basic principles of internet marketing to generate referrals and establish an effective online presence.
  • Mastering the art of the Elevator Speech that defines your distinctive service.
  • Learning a 4-step approach for quickly focusing consumers’ attention on your brand.

OBJECTIVES:

  • Create a Unique Service Proposition for the message you want to deliver.
  • Apply the basic principles of internet marketing to promote your brand.
  • Establish an effective online presence for your practice.
Copyright : 06/10/2013

Session 3 (Casey Truffo): Creating Multiple Streams of Income

Program Information

Outline

Expand your vision of how to increase your income and deliver your therapeutic services by:

  • Learning how to leverage your time and energy by distinguishing between having a job and running a business.
  • Developing information products that draw on your expertise working with specialized treatment populations.
  • Understanding the principles of “pink spoon” marketing.
  • Expanding your practice model to include new approaches and formats, like conducting retreats and intensives.
  • Becoming a practice manager or developing a concierge practice.

Objectives

  • Develop new products to offer to specialized treatment populations.
  • Apply the principles of “pink spoon” marketing to promote your practice.
  • Expand your business model to include new offerings.

Copyright : 06/17/2013

Session 4 (Nicholas Cummings): Integrated Behavioral Healthcare and You

OUTLINE:

Get an overview of the professional and economic factors shaping the future of private practice and the new career opportunities emerging for therapists by:

  • Reviewing the historical relationship between psychotherapy and the larger healthcare system.
  • Examining the current trends shaping the direction of managed care and the economic prospects for private practitioners in the future.
  • Exploring how the crisis in healthcare today is creating new roles for psychotherapists within the medical system.
  • Describing the knowledge base and other skills that professionals trained in the growing field of behavioral healthcare will need to succeed in a medical practice setting.
  • Looking at how to best position yourself to maximize your earning potential within the healthcare system of tomorrow.

OBJECTIVES:

  • Explain the relationship between psychotherapy and the larger healthcare system.
  • Explore how the current healthcare crisis is creating new roles for psychotherapists.
  • Determine how to best position your practice in the new healthcare system.
Copyright : 06/24/2013

Session 5 (Jeff Auerbach): Coaching for Mental Health Professionals

OUTLINE:

Explore what the emerging professional specialty of coaching may have to offer you by:

  • Learning how to distinguish coaching from psychotherapy.
  • Looking at the opportunities and career prospects in the various types of coaching: Executive coaching, wellness coaching, and personal coaching, among others.
  • Finding out what additional skills and knowledge you need to become an effective coach.
  • Examining the characteristics of therapists who’ve been most successful in transitioning to coaching.
  • Surveying the best approaches to finding coaching clients and marketing coaching services.

OBJECTIVES:

  • Explain the differences between coaching and psychotherapy.
  • Identify the opportunities available in various types of coaching.
  • Determine the best approaches to finding coaching clients and marketing coaching services.
Copyright : 07/01/2013

Session 6 (DeeAnna Nagel): Therapy’s Digital Future

OUTLINE:

Survey the rapidly growing range of technology-delivered alternatives to face-to-face therapy and what they might mean for your professional future by:

  • Learning about the differences among email, chat, audio, video, and virtual reality as platforms for the therapeutic encounter.
  • Examining the Disinhibition Effect and how it can shape online therapy.
  • Exploring the ethical and legal issues that must be considered when offering online therapy.
  • Defining the distinctive therapeutic challenges faced by online therapists, and the additional skills and training they may require.
  • Discussing how to integrate an online practice into a more traditional practice model and how to maximize the possibilities for increased income.

Program Information

Objectives

  • List the differences between various online platforms when used for therapeutic encounters.
  • Define the Disinhibition Effect and how it can shape online therapy.
  • Identify ethical and legal issues that come with offering therapy online.

Copyright : 07/08/2013

The Practice & Business of Coaching: Transform Your Clinical Skills to Create a Thriving Practice

OUTLINE

The Coaching Process De-Mystified

  • The coaching paradigm vs. the therapy paradigm
  • Coaching specialties: executive coaching, life coaching, health coaching
  • What credentials do I need to practice coaching?
  • A step-by-step guide to conducting  a coaching session

The 4 Phases of an Effective Coaching Process

  • Discover where the client really wants to go
  • Map the journey there
  • Inspire the client to take the steps to get there
  • Go further

How to Succeed in the Business of Coaching

  • Develop an entrepreneurial mindset
  • Business and financial fundamentals to boost your success
  • The advantages of defining your brand and finding your niche
  • Proven marketing methods to attract more clients

OBJECTIVES

  • Explain several differences between the coaching paradigm and the therapy paradigm.
  • Describe how to conduct an effective coaching session.
  • Discuss at least 3 ways to market a coaching practice.

 

 

Copyright : 04/25/2014

Improve the Profitability of Your Practice: Proven Business & Marketing Methods for Behavior Health Professionals

OUTLINE

What They Don’t Teach In Grad School

  • What you must focus on first
  • Techniques to improve 5 key business areas
  • Why most small businesses fail and what to do about it
  • Understand the true entrepreneurial mindset
  • What you may not know about “profit”
  • Increase cash flow from non-traditional sources

Create a Brain-Based Marketing Campaign: Step-By-Step

  • Strategies that make sense for your practice
  • The who-what-where-and-how of marketing
  • Attract the type of client you really want
  • The most powerful words in marketing
  • Avoid common mistakes and save money
  • The successful formula for all marketing materials revealed
  • Real-life marketing examples
  • Create truly effective advertisements

The 3 Essential Components of Social-Media Marketing

  • How to acquire followers
  • How to create quality updates
  • How to increase responsiveness

OBJECTIVES

  • Know specific marketing techniques that can increase profit
  • State the formula for all marketing materials
  • List 4 of the most powerful words in marketing
  • Discuss the 3 essential components of social-media marketing
Copyright : 04/25/2014