Full Course Description

Business Skills for Nurse Practitioners: Unleashing Your Entrepreneurial Spirit

Unlock the full potential of your journey into entrepreneurship! The current business landscape presents an exciting opportunity for NP Entrepreneurs (NPE) to kickstart their ventures. However, the key to turning this opportunity into success lies in enhancing your business acumen. Our training recognizes the need for a transformative approach. As you embark on the path to business ownership, equip yourself with the essential skills to not only navigate but thrive. Can you identify your risk potential? Imagine seizing the reins of your destiny as your own boss. Join us for a session that goes beyond the conventional, guiding you to evaluate your readiness for risks, unravel challenges faced by NPEs at the outset, and discover empowering tools that pave the way for your entrepreneurial triumph. It's time to take that exhilarating leap into a future where your business dreams become a reality!

Program Information

Outline

Challenges in Healthcare Today:
- Productivity demands, 15-minute visits
- Work-life imbalance, corporatization, and fragmentation of care
- Lack of respect, burnout
Nurse-led Healthcare Transformation:
- Growing sustainable start-ups
- Leveraging NP care model
- Capitalizing on opportunities (e.g., Covid PHE)
Becoming a Market Disrupter:
- Understanding disruption
- Recognizing NPE potential
- Learning from historical disrupters
Entrepreneurship Rewards:
- Scheduling flexibility
- Impactful mission and values
- Innovative practice models
Getting Started:
- Overcoming obstacles (fear, lack of knowledge, finances)
- Turning problems into opportunities
- Crafting Your Roadmap
- Defining mission, vision, and goals
- SWOT analysis for market understanding
Developing Your Business Plan:
- Framing in nursing model
- Ensuring fluidity and credibility
- Knowing key numbers
Naming, Structuring, and Financing:
- Choosing business type (LLC, etc.)
- Keeping records, adhering to state laws
- Financing on a budget
Practice Authority and SOP:
- Understanding variations
- Collaborative physician, prescription freedom
Choosing Your Practice Type:
- Options: Brick and Mortar, Telemedicine, etc.
- Crafting Mission and Vision Statements
- Defining impact for present and future
Setting Up Budget and Profit/Loss:
- Income sources, categorizing expenses
- Importance of budget reviews
Assembling and Leading Your Team:
- Hiring based on mission and goals
- Setting guidelines, team goals
Value-Based Payment Models:
- QPP, MIPS, and Advanced APMs
- Enrolling, participating, and timeline
NP Visibility and Opportunities:
- Side hustles, speaking engagements
- Involvement in health policy and societies

Objectives

Describe the type of individual it takes to own a business.
Discuss the rewards and challenges faced in starting a new business.
Identify key elements in addressing success and sustainability of a business or practice.

Target Audience

Nurses
Nurse Practitioners

Copyright : 01/16/2024

How to Market Your Wound Care Business with Impact: Multi-Million Dollar Marketing Secrets

The business of wound care is very different from the clinical aspect of wound care. As nurses and healthcare professionals, we understand and are very comfortable with the clinical skills needed to take care of our client base. The business side of wound care and how to create a steady stream of referrals can be elusive. Your business needs referrals to thrive. Join Teresa Sanderson, RN, CCM for this session to learn the basics of how to market your wound care business with impact, make your business stand out from the rest, and create a steady stream of referrals.

Program Information

Objectives

Propose ways to market your business with impact.
Develop two strategies to increase referrals.
Plan 3 ways to differentiate your business from all the rest.
Propose ways to create winning business partnerships that result in referrals.

Outline

1. Welcome & Overview

You will learn:
- How to market your business with impact
- Understand 2 strategies to increase referrals
- 3 ways to differentiate your business from all the rest

2. How I Grew My Hospice To $3M With Just A $6K Investment

What I Wanted To Avoid
- Succeeding at the expense of someone else
- Legal/Ethical issues
- Accepting the status quo as excellence
What I Wanted To Achieve
- Establish my hospice as the premier provider of hospice care
- Be a beacon everyone in need of end of life care information & resources
- Increase length of stay
My Multi-Million Dollar Marketing Method
- Education
  - Clinicians
  - Community
- Clinical Education
  - Nursing CE provider
  - Get past the gatekeeper and educate nurses in MD offices, case managers in hospitals, and more
  - Become a value-added partner and not just another face asking for a referral
  - Get referrals WITHOUT asking
  - Become the only logical choice in providers of your service
- Community Education/Engagement
  - Connect with your CLIENTS where they are
  - Educate NOCs (naturally occurring groups)
    - Men
    - Women
    - Clubs
    - Churches
  - Get new potential clients asking for you by name
The BIG Lessons I Learned
- Investing in partner relationships FIRST yields BIG rewards
- The community is hungry for knowledge & resources & will act on meaningful information.
- When you do what you say you will do…and then some - everyone becomes your champion
- Service from the heart combined with clinical excellence & transformational customer service will win every single time.

3. Worksheet Work - 3 minutes

What do YOU want to avoid as you grow your wound care business?
What do YOU want to achieve?
Imagine your phone ringing with new referrals. How do you feel?

4. One Marketing Pitfall To Avoid

Stark Anti-Kickback Statute
- Don’t pay physicians for or incentivize patient referrals
- Don’t provide any services or benefits unique to one physician/facility that you don’t provide to everyone else
How To Stay Out of Trouble?
- Do the right thing every time.
- Lead with value
- Lead with the difference
- Lead with integrity

5. Market Your Business With Impact

Introduce Yourself With Impact & Have Everyone Asking For More Info!
Share The Difference
All wound care businesses are essentially the same
Focus On What Makes Your Business
- Easier To Work With
  - Referral process
  - Patient evaluations
  - Continuity of care practices
- Better For The Patient
  - Ease of admission
  - Bilingual staff members
  - Home visits
  - On Call
  - 24/7 support
  - Transportation
  - Billing & insurance assistance
- More Valuable To Your Business Partner
  - Invest in their organization
    - Complimentary continuing education for partner staff
    - Participate in organizational Quality Improvement Initiatives
    - Charity care
    - Serve as a resource for wound questions
    - Survey support

6. CreateA Steady Stream Of Referrals With Continuing Nursing Education Using The Nursing Process

Assessment
- What impact do you want to have on patient care?
- What could be better in your current referral process?
- Is there a patient demographic or sector being missed frequently?
- Are there sentinel events you want to avoid?
- Collect supportive data
Diagnosis
- Create 1.0 CE Offerings With The Intention of Changing Behaviors
- Identify the problem or knowledge gap (Title)
Planning
- Identify 3 behavioral objectives
- Create an outline
  - Welcome & Overview
  - Statement of Problem
  - Why The Problem Matters
  - Solutions
  - Summary
- Bibliography/References
- Program Evaluation
  - What would you like to learn more about?

7. Implementation

Do the teaching

8. Evaluation

Measure
Current practice patterns based on educational objectives
- Give feedback to partners
- Provide supportive education as needed
- Repeat the process as needed to develop new CE offerings beneficial for both you and your business partners

9. Summary

Target Audience

Nurses
Nurse Practitioners
Physicians Assistants
Physical Therapists

Copyright : 10/11/2022

How to Run a Successful Telehealth Business: Business Plans, Marketing, Reimbursement, Electronic Records & More!

Without being prepared to successfully handle the business aspects of telemental health, you and your clients could fail to benefit from this powerful clinical tool.

This recording will provide you with the solutions you need to grow your business, correctly handle billing and recordkeeping, and make sure you get paid for your telehealth services!

Our expert instructor will teach you all you need to know to get your telehealth business off the ground and answer your biggest questions:

What are the costs involved?
How do I develop a business plan for my telemental health practice?
How do I handle reimbursement and billing issues?
What do I need to ensure compliant recordkeeping?
How do I market my new services to attract new clients?

Telehealth is an emerging opportunity that you can’t afford to miss…

Make sure you’re ready to add value to your practice through telehealth!

Program Information

Objectives

Formulate a business plan for a telemental health practice
Assess how to incorporate social media and advertising to effectively run a telemental health practice
Determine how to correctly manage electronic records in a telemental health setting.

Outline

Developing a Telemental Health Business Plan

What to Consider
Formulating the Plan

Marketing and Advertising your Telemental Health Business

Using Social Media to your advantage
Advertising Tips
The required Social Media Policy

The Era of Electronic Records

Development of the Electronic Record
Electronic Document Storage
Electronic Document Destruction

Reimbursement

Medicare/Medicaid
Private Payer

Target Audience

Counselors
Social Workers
Psychologists
Marriage and Family Therapists
Addiction Professionals
Case Managers
Occupational Therapists
Occupational Therapy Assistants
Speech-Language Pathologists
Teachers
School Counselors
School Psychologists
School Social Workers
Educational Paraprofessionals
School Administrators
Nurses and other Healthcare professionals
Other Helping Professionals who Work with Children

Revolutionizing Wound Care: Bridging the Gap with Telehealth

In a time where healthcare access and resources are continually strained, the utilization of telehealth to connect clinicians with wound experts is an innovative solution that can significantly enhance patient care. Clinicians often face complex cases that require specialized knowledge and guidance, and this presentation will demonstrate how telehealth can serve as a vital bridge, allowing them to tap into the expertise of wound specialists, no matter their geographic location. By exploring the benefits, best practice, and success stories related to virtual wound care, clinicians will gain valuable insights into how this approach can improve patient outcomes, streamline processes, and ultimately, elevate the quality of wound care they provide.

Program Information

Objectives

Analyze the significant value of having telehealth access to scarce wound specialists.
Determine the essential components required for a successful virtual wound care program.
Explore the benefits and challenges associated with virtual wound care.

Outline

Value of having access to scarce wound and ostomy specialists

Improved the quality of care resulting from accurate identification of wound etiologies and pressure injury staging, and evidence-based treatment plans to increase healing times, decrease hospital readmissions, etc.
Improved patient quality of life in terms of reduction in pain, amputations, infections & sepsis
Lower the cost of care deriving from lower supply costs, increased clinical staff productivity, etc.

Key components of a virtual wound care program

Technology
Regulatory compliance
Operational processes – virtual assessments, treatment recommendations, etc.
Success metrics

Benefits and challenges of virtual wound care

Value of virtual wound care – validated studies and personal experience
Virtual wound care challenges
Case studies to understand the patient and clinician journeys with virtual wound care in different care settings – Home Health Care, Skilled Nursing, Facility, and Hospital at Home