Full Course Description

Business Skills for Nurse Practitioners: Unleashing Your Entrepreneurial Spirit

Unlock the full potential of your journey into entrepreneurship! The current business landscape presents an exciting opportunity for NP Entrepreneurs (NPE) to kickstart their ventures. However, the key to turning this opportunity into success lies in enhancing your business acumen. Our training recognizes the need for a transformative approach. As you embark on the path to business ownership, equip yourself with the essential skills to not only navigate but thrive. Can you identify your risk potential? Imagine seizing the reins of your destiny as your own boss. Join us for a session that goes beyond the conventional, guiding you to evaluate your readiness for risks, unravel challenges faced by NPEs at the outset, and discover empowering tools that pave the way for your entrepreneurial triumph. It's time to take that exhilarating leap into a future where your business dreams become a reality!

Program Information


  • Challenges in Healthcare Today:
    • Productivity demands, 15-minute visits
    • Work-life imbalance, corporatization, and fragmentation of care
    • Lack of respect, burnout
  • Nurse-led Healthcare Transformation:
    • Growing sustainable start-ups
    • Leveraging NP care model
    • Capitalizing on opportunities (e.g., Covid PHE)
  • Becoming a Market Disrupter:
    • Understanding disruption
    • Recognizing NPE potential
    • Learning from historical disrupters
  • Entrepreneurship Rewards:
    • Scheduling flexibility
    • Impactful mission and values
    • Innovative practice models
  • Getting Started:
    • Overcoming obstacles (fear, lack of knowledge, finances)
    • Turning problems into opportunities
    • Crafting Your Roadmap
    • Defining mission, vision, and goals
    • SWOT analysis for market understanding
  • Developing Your Business Plan:
    • Framing in nursing model
    • Ensuring fluidity and credibility
    • Knowing key numbers
  • Naming, Structuring, and Financing:
    • Choosing business type (LLC, etc.)
    • Keeping records, adhering to state laws
    • Financing on a budget
  • Practice Authority and SOP:
    • Understanding variations
    • Collaborative physician, prescription freedom
  • Choosing Your Practice Type:
    • Options: Brick and Mortar, Telemedicine, etc.
    • Crafting Mission and Vision Statements
    • Defining impact for present and future
  • Setting Up Budget and Profit/Loss:
    • Income sources, categorizing expenses
    • Importance of budget reviews
  • Assembling and Leading Your Team:
    • Hiring based on mission and goals
    • Setting guidelines, team goals
  • Value-Based Payment Models:
    • QPP, MIPS, and Advanced APMs
    • Enrolling, participating, and timeline
  • NP Visibility and Opportunities:
    • Side hustles, speaking engagements
    • Involvement in health policy and societies


  1. Describe the type of individual it takes to own a business.
  2. Discuss the rewards and challenges faced in starting a new business.
  3. Identify key elements in addressing success and sustainability of a business or practice.

Target Audience

  • Nurses
  • Nurse Practitioners

Copyright : 01/16/2024

How to Market Your Wound Care Business with Impact: Multi-Million Dollar Marketing Secrets

The business of wound care is very different from the clinical aspect of wound care. As nurses and healthcare professionals, we understand and are very comfortable with the clinical skills needed to take care of our client base. The business side of wound care and how to create a steady stream of referrals can be elusive. Your business needs referrals to thrive. Join Teresa Sanderson, RN, CCM for this session to learn the basics of how to market your wound care business with impact, make your business stand out from the rest, and create a steady stream of referrals.

Program Information


  1. Propose ways to market your business with impact.
  2. Develop two strategies to increase referrals.
  3. Plan 3 ways to differentiate your business from all the rest.
  4. Propose ways to create winning business partnerships that result in referrals. 


1. Welcome & Overview

  • You will learn:
    • How to market your business with impact
    • Understand 2 strategies to increase referrals
    • 3 ways to differentiate your business from all the rest
2. How I Grew My Hospice To $3M With Just A $6K Investment
  • What I Wanted To Avoid
    • Succeeding at the expense of someone else
    • Legal/Ethical issues
    • Accepting the status quo as excellence
  • What I Wanted To Achieve
    • Establish my hospice as the premier provider of hospice care
    • Be a beacon everyone in need of end of life care information & resources
    • Increase length of stay
  • My Multi-Million Dollar Marketing Method
    • Education
      • Clinicians
      • Community
    • Clinical Education
      • Nursing CE provider
      • Get past the gatekeeper and educate nurses in MD offices, case managers in hospitals, and more
      • Become a value-added partner and not just another face asking for a referral
      • Get referrals WITHOUT asking
      • Become the only logical choice in providers of your service
    • Community Education/Engagement
      • Connect with your CLIENTS where they are
      • Educate NOCs (naturally occurring groups)
        • Men
        • Women
        • Clubs
        • Churches
      • Get new potential clients asking for you by name
  • The BIG Lessons I Learned
    • Investing in partner relationships FIRST yields BIG rewards
    • The community is hungry for knowledge & resources & will act on meaningful information.
    • When you do what you say you will do…and then some - everyone becomes your champion
    • Service from the heart combined with clinical excellence & transformational customer service will win every single time.
3. Worksheet Work - 3 minutes
  • What do YOU want to avoid as you grow your wound care business?
  • What do YOU want to achieve?
  • Imagine your phone ringing with new referrals. How do you feel?
4. One Marketing Pitfall To Avoid
  • Stark Anti-Kickback Statute
    • Don’t pay physicians for or incentivize patient referrals
    • Don’t provide any services or benefits unique to one physician/facility that you don’t provide to everyone else
  • How To Stay Out of Trouble?
    • Do the right thing every time.
    • Lead with value
    • Lead with the difference
    • Lead with integrity
5. Market Your Business With Impact
  • Introduce Yourself With Impact & Have Everyone Asking For More Info!
  • Share The Difference
  • All wound care businesses are essentially the same
  • Focus On What Makes Your Business
    • Easier To Work With
      • Referral process
      • Patient evaluations
      • Continuity of care practices
    • Better For The Patient
      • Ease of admission
      • Bilingual staff members
      • Home visits
      • On Call
      • 24/7 support
      • Transportation
      • Billing & insurance assistance
    • More Valuable To Your Business Partner
      • Invest in their organization
        • Complimentary continuing education for partner staff
        • Participate in organizational Quality Improvement Initiatives
        • Charity care
        • Serve as a resource for wound questions
        • Survey support
6. CreateA Steady Stream Of Referrals With Continuing Nursing Education Using The Nursing Process
  • Assessment
    • What impact do you want to have on patient care?
    • What could be better in your current referral process?
    • Is there a patient demographic or sector being missed frequently?
    • Are there sentinel events you want to avoid?
    • Collect supportive data
  • Diagnosis
    • Create 1.0 CE Offerings With The Intention of Changing Behaviors
    • Identify the problem or knowledge gap (Title)
  • Planning
    • Identify 3 behavioral objectives
    • Create an outline
      • Welcome & Overview
      • Statement of Problem
      • Why The Problem Matters
      • Solutions
      • Summary
    • Bibliography/References
    • Program Evaluation
      • What would you like to learn more about?
7. Implementation
  • Do the teaching
8. Evaluation
  • Measure
  • Current practice patterns based on educational objectives
    • Give feedback to partners
    • Provide supportive education as needed
    • Repeat the process as needed to develop new CE offerings beneficial for both you and your business partners
9. Summary

Target Audience

  • Nurses
  • Nurse Practitioners
  • Physicians Assistants
  • Physical Therapists

Copyright : 10/11/2022

How to Run a Successful Telehealth Business: Business Plans, Marketing, Reimbursement, Electronic Records & More!

Without being prepared to successfully handle the business aspects of telemental health, you and your clients could fail to benefit from this powerful clinical tool.

This recording will provide you with the solutions you need to grow your business, correctly handle billing and recordkeeping, and make sure you get paid for your telehealth services!

Our expert instructor will teach you all you need to know to get your telehealth business off the ground and answer your biggest questions:

  • What are the costs involved?
  • How do I develop a business plan for my telemental health practice?
  • How do I handle reimbursement and billing issues? 
  • What do I need to ensure compliant recordkeeping? 
  • How do I market my new services to attract new clients?

Telehealth is an emerging opportunity that you can’t afford to miss…

Make sure you’re ready to add value to your practice through telehealth!

Program Information


  1. Formulate a business plan for a telemental health practice
  2. Assess how to incorporate social media and advertising to effectively run a telemental health practice
  3. Determine how to correctly manage electronic records in a telemental health setting.


Developing a Telemental Health Business Plan

  • What to Consider
  • Formulating the Plan

Marketing and Advertising your Telemental Health Business

  • Using Social Media to your advantage
  • Advertising Tips
  • The required Social Media Policy

The Era of Electronic Records

  • Development of the Electronic Record
  • Electronic Document Storage
  • Electronic Document Destruction


  • Medicare/Medicaid
  • Private Payer

Target Audience

  • Counselors
  • Social Workers
  • Psychologists
  • Marriage and Family Therapists
  • Addiction Professionals
  • Case Managers
  • Occupational Therapists
  • Occupational Therapy Assistants
  • Speech-Language Pathologists
  • Teachers
  • School Counselors
  • School Psychologists
  • School Social Workers
  • Educational Paraprofessionals
  • School Administrators
  • Nurses and other Healthcare professionals
  • Other Helping Professionals who Work with Children

Copyright : 05/21/2020

Revolutionizing Wound Care: Bridging the Gap with Telehealth

In a time where healthcare access and resources are continually strained, the utilization of telehealth to connect clinicians with wound experts is an innovative solution that can significantly enhance patient care. Clinicians often face complex cases that require specialized knowledge and guidance, and this presentation will demonstrate how telehealth can serve as a vital bridge, allowing them to tap into the expertise of wound specialists, no matter their geographic location. By exploring the benefits, best practice, and success stories related to virtual wound care, clinicians will gain valuable insights into how this approach can improve patient outcomes, streamline processes, and ultimately, elevate the quality of wound care they provide.

Program Information


  1. Analyze the significant value of having telehealth access to scarce wound specialists.
  2. Determine the essential components required for a successful virtual wound care program.
  3. Explore the benefits and challenges associated with virtual wound care.


Value of having access to scarce wound and ostomy specialists

  • Improved the quality of care resulting from accurate identification of wound etiologies and pressure injury staging, and evidence-based treatment plans to increase healing times, decrease hospital readmissions, etc.
  • Improved patient quality of life in terms of reduction in pain, amputations, infections & sepsis
  • Lower the cost of care deriving from lower supply costs, increased clinical staff productivity, etc.
Key components of a virtual wound care program
  • Technology
  • Regulatory compliance
  • Operational processes – virtual assessments, treatment recommendations, etc.
  • Success metrics
Benefits and challenges of virtual wound care
  • Value of virtual wound care – validated studies and personal experience
  • Virtual wound care challenges
  • Case studies to understand the patient and clinician journeys with virtual wound care in different care settings – Home Health Care, Skilled Nursing, Facility, and Hospital at Home

Copyright : 12/07/2023