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Digital Seminar

Digital Health Business Strategy for Mental Health Professionals


Speaker:
Clare Purvis, PsyD
Duration:
1 Hour 01 Minutes
Format:
Audio and Video
Copyright:
Nov 16, 2023
Product Code:
POS059648
Media Type:
Digital Seminar


Description

Digital mental health startups are on the rise, presenting both promising opportunities and complex challenges for mental health clinicians. As a clinician, staying ahead in this rapidly evolving landscape requires a unique set of skills and knowledge to understand and assess the business viability of these emerging ventures. This engaging session is designed to equip clinicians with essential business knowledge and tools so they can engage effectively and competently with commercial leaders, and help positively steer the digital health industry to better serve patients and providers.

Credits

Planning Committee Disclosure - No relevant relationships

All members of the PESI, Inc. planning committee have provided disclosures of financial relationships with ineligible organizations and any relevant non-financial relationships prior to planning content for this activity. None of the committee members had relevant financial relationships with ineligible companies or other potentially biasing relationships to disclose to learners.  For speaker disclosures, please see the faculty biography.



* Credit Note - **

NOTE: Tuition includes one free CE Certificate (participant will be able to print the certificate of completion after passing the online post-test (80% passing score) and completing the evaluation). Instructional methods will include PowerPoint, didactic lecture, and others.

Continuing Education Information:  Listed below are the continuing education credit(s) currently available for this non-interactive self-study package. Program content is reviewed periodically per accrediting board rules for currency and appropriateness for credit. Credit approvals are subject to change. Please note, your state licensing board dictates whether self-study is an acceptable form of continuing education. Please refer to your state rules and regulations. If your profession is not listed, please contact your licensing board to determine your continuing education requirements and check for reciprocal approval. 
For other credit inquiries not specified below, please contact info@pesi.com or 800-844-8260 before purchase.

Materials that are included in this course may include interventions and modalities that are beyond the authorized practice of your profession.  As a licensed professional, you are responsible for reviewing the scope of practice, including activities that are defined in law as beyond the boundaries of practice in accordance with and in compliance with your profession's standards.  

For Planning Committee disclosures, please see the statement above.  For speaker disclosures, please see the faculty biography.


* Credit Note - ---

Earn up to 1.0 CE hours. Please see below, for more details, as credit amounts vary by state and profession. 


Counselors - Counselors

This self-study activity consists of 1.0 clock hours of continuing education instruction. Credit requirements and approvals vary per state board regulations. Please save the course outline, the certificate of completion you receive from the activity and contact your state board or organization to determine specific filing requirements.


Counselors - Florida Counselors

PESI, Inc. is an approved provider with the Florida Board of Clinical Social Work, Marriage and Family Therapy and Mental Health Counseling. Provider Number 50-399. This self-study course qualifies for 1.0 continuing education credits.


Counselors - Illinois Counselors

This intermediate self-study activity consists of 1.0 clock hours of continuing education instruction. Per the IDFPR: Social Work Continuing Education Sponsors approved by the Division in accordance with the rules for the administration of Clinical Social Work and Social Work Practice Act (225 ILCS 201), 68 Ill.  Adm. Code 1470.95; PESI, Inc. is a registered social work continuing education sponsor with the Department of Financial and Professional Regulation, Division of Professional Regulation. License #: 159-000154. A certificate of attendance will be awarded at the end of the program to participants who are in full attendance, pass a post-test, and who complete the program evaluation.


Counselors - Kansas Counselors

CE credit is available. This course consists of 1.0 continuing education contact hours for Kansas Counselors and is designed to meet the continuing education requirements of the Kansas Behavioral Sciences Regulatory Board (Regulation 102-3-10a) for Professional Counselors. Please retain the course advertisement and certificate of completion for your CE records.


Counselors - Kentucky Counselors

CE credit is available. This self-study course consists of 1.0 continuing education credit hours for Kentucky Counselors. The Continuing Education Requirements for the Kentucky Board of Licensed Professional Counselors (201 KAR 36:030 Section 2) state continuing education programs from providers sponsored or approved by a state counseling licensure board shall be approved without further review by the board. PESI, Inc. is approved by the South Carolina Board of Examiners for Licensure of Professional Counselors, Marriage and Family Therapists, and Psycho-Educational Specialists. Provider #4540. PESI maintains responsibility for this program and its contents.


Counselors - Montana Counselors

The Montana Board of Behavioral Health no longer pre-approves any courses or sponsors. Each licensee is responsible for taking courses which contribute to their competence and directly relate to their scope of practice as defined in board statute (MAR 24-219-32). Licensees must keep CE documentation for three years in case of an audit. This intermediate level self-study activity consists of 1.0 clock hours of instruction.


Counselors - Nebraska Counselors

CE credit is available. This course consists of 1.0 continuing education clock hours for Nebraska Counselors and is designed to meet the continuing education requirements of the Nebraska Department of Health and Human Services (Title 172: Chapter 94: 012). Please retain the course advertisement and certificate of completion for your CE records.


Counselors - Nevada Counselors

PESI, Inc. is an approved CEU provider with the State of Nevada Board of Examiners for Marriage and Family Therapists and Clinical Professional Counselors. This self-study activity qualifies for 1.0 contact hours. Approved Provider # NVCEP2006.


Counselors - North Dakota Counselors

CE credit is available. This course consists of 1.0 continuing education clock hours for North Dakota Counselors and is designed to meet the continuing education requirements of the North Dakota Board of Counselor Examiners (Article 97-02-01-06). Please retain the course advertisement and certificate of completion for your CE records.


Counselors - Rhode Island Counselors

CE credit is available. This course consists of 1.0 continuing education credit hours for Rhode Island Counselors. The Rhode Island Code of Regulations (216-RICR-40-05-11 (11.3.12.B)) confirm acceptance of continuing education programs relevant to counseling that offer AMA PRA Category 1 Credit™. This live activity is certified for a maximum of 1.0 AMA PRA Category 1 Credits™ by PESI as an accredited ACCME provider authorized to award credit by the AMA. PESI, Inc. is accredited by the Accreditation Council for Continuing Medical Education to provide continuing medical education for physicians.  


Counselors - South Carolina Counselors

This self-study program has been approved for 1.0 continuing education hours by the South Carolina Board of Examiners for Licensure of Professional Counselors, Marriage and Family Therapists, and Psycho-Educational Specialists. Provider #4540.


Counselors - South Dakota Counselors

CE credit is available. This course consists of 1.0 continuing education credit hours for South Dakota Counselors. The Rules of the South Dakota Board of Examiners for Counselors & Marriage and Family Therapists, ARSD 20:68:07:24, confirm that the board will accept qualified continuing education programs accredited or approved by another state's counseling board. PESI, Inc. is approved by the South Carolina Board of Examiners for Licensure of Professional Counselors, Marriage and Family Therapists, and Psycho-Educational Specialists. Provider #4540. PESI maintains responsibility for this program and its contents.


Counselors - Texas Counselors

CE credit is available. This course consists of 1.0 continuing education hours for Texas Counselors. The Regulations of the Texas State Board of Examiners of Professional Counselors (22 TAC 681.140) confirm acceptance of programs relevant to counseling that are approved by a national or state association of medical, mental or behavioral health professionals or a state governmental agency. Please see association and other state counseling board approvals for this program and retain the course advertisement and certificate of completion for your CE records.


Counselors - Wyoming Counselors

CE credit is available. This course consists of 1.0 continuing education clock hours for Wyoming Counselors and is designed to meet the continuing education requirements of the Wyoming Mental Health Professions Board (Chapter 14, Section 4). Please retain the course advertisement and certificate of completion for your CE records.


Social Workers - Colorado Social Workers

PESI, Inc. is an approved provider with the Colorado Chapter of the National Association of Social Workers. Provider #1413. This self-study course has been approved for 1.0 continuing education hours. 

 

COLORADO PARTICIPANTS ONLY: If you did not answer YES to be reported to the Colorado Chapter of the NASW on the evaluation, please contact cepesi@pesi.com and provide the full title of the webcast, speaker name, date of live broadcast, your name and your license number in the email.


Social Workers - Florida Social Workers

PESI, Inc. is an approved provider with the Florida Board of Clinical Social Work, Marriage and Family Therapy and Mental Health Counseling. Provider Number 50-399. This self-study course qualifies for 1.0 continuing education credits. 


Social Workers - Illinois Social Workers

PESI, Inc. is an approved provider with the State of Illinois, Department of Financial and Professional Regulation, Division of Professional Regulation. License #: 159-000154. Successful completion of this self-study activity qualifies for 1.0 contact hours.


Social Workers - Kansas Social Workers

PESI, Inc. is an approved provider with the Kansas Behavioral Sciences Regulatory Board. Provider #14-006. This self-study course has been approved for 1.0 continuing education hours.


Social Workers - Minnesota Social Workers

PESI, Inc. is an approved provider with the State of Minnesota, Board of Social Work. Provider #: CEP-140. This self-study package has been approved for 1.0 continuing education hours. This certificate has been issued upon successful completion of a post-test.


Social Workers - Montana Social Workers

The Montana Board of Behavioral Health no longer pre-approves any courses or sponsors. Each licensee is responsible for taking courses which contribute to their competence and directly relate to their scope of practice as defined in board statute (MAR 24-219-32). Licensees must keep CE documentation for three years in case of an audit. This intermediate level self-study activity consists of 1.0 clock hours of instruction.


Psychologists - Arizona Psychologists

This activity consists of 1.0 hours of continuing education instruction and is designed to meet the requirements of the Arizona Board of Psychologist Examiners (Sec. R4-26). Please save the course outline, certificate of completion, and any other supporting documentation you receive from this home study activity in case it is requested by the board.


Psychologists - California Psychologists

CE credit is available. This self-study course consists of 1.0 continuing education credit hours for California Psychologists. The California Department of Consumer Affairs Board of Psychology recognizes and accepts for continuing education credit courses that are specifically applicable and pertinent to the practice of psychology and by entities approved by the ACCME (Accreditation Council for Continuing Medical Education). This enduring material is certified for a maximum of 1.0 AMA PRA Category 1 Credits™ by PESI as an accredited ACCME provider authorized to award credit by the AMA. PESI, Inc. is accredited by the Accreditation Council for Continuing Medical Education to provide continuing medical education for physicians.


Psychologists - Canadian Psychologists

PESI, Inc. is approved by the Canadian Psychological Association to offer continuing education for psychologists. PESI, Inc. maintains responsibility for the program. This program is approved for 1.0 self-study continuing education hours. Full credit statement at: www.pesi.com/cpa-statement


Psychologists - Florida Psychologists

PESI, Inc., is an approved provider with the Florida Board of Psychology.Provider Number #50-399.This product qualifies for 1.0 self-study continuing education credits.


Psychologists - Illinois Psychologists

 

PESI, Inc is an approved provider with the State of Illinois, Department of Professional Regulation. License #: 268.000102. Full attendance at this self-study course qualifies for 1.0 contact hours.


Psychologists - Kentucky Psychologists

PESI, Inc. is approved by the Kentucky Board of Examiners of Psychology to offer continuing education for psychologists, approved provider #202312H. PESI maintains responsibility for this program and its content. This self-study activity will qualify for 1.0 contact hours.


Psychologists - Ohio Psychologists

PESI, Inc. is approved by the Ohio Psychological Association, Provider #263896894, to sponsor continuing education for psychologists. PESI, Inc. maintains responsibility for this program and its content. PESI is offering this self-study activity for 1.0 Standard hours of continuing education credit.


Psychologists - Pennsylvania Psychologists

PESI, Inc. is approved by the Pennsylvania State Board of Psychology to offer continuing education for psychologists. Provider #PSY000211. PESI maintains responsibility for the program(s). This self-study program qualifies for 1.0 continuing education hours.


Psychologists - Psychologists & Physicians

Physicians: PESI, Inc. designates this enduring material for a maximum of 1.0 AMA PRA Category 1 Credit(s)™. This activity has been planned and implemented in accordance with the accreditation requirements and policies of the Accreditation Council for Continuing Medical Education (ACCME) through the joint providership of PESI, Inc. and Going Digital: Behavioral Health Tech . PESI, Inc. is accredited by the Accreditation Council for Continuing Medical Education to provide continuing medical education for physicians. This activity was originally recorded on 11/16/2023. It was last reviewed on 11/09/2023 and is valid until 11/09/2026.  Physicians should only claim credit commensurate with the extent of their participation in the activity. 


Psychologists: The following state psychologist boards recognize activities sponsored by PESI, Inc. as an approved ACCME provider: Alaska, Arkansas, California, Colorado, Georgia, Illinois, Indiana, Kentucky, Maine, Maryland, Missouri, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, Oklahoma, Pennsylvania, South Carolina and Wisconsin. This activity consists of 1.0 clock hours of continuing education instruction. You are required to successfully complete and submit a post-test prior to receiving a certificate of completion.


Marriage & Family Therapists - Arizona Marriage & Family Therapists

This activity consists of 1.0 continuing education clock hours for Arizona marriage & family therapists and is designed to meet the continuing education requirements of the Arizona State Board of Behavioral Health Examiners, Section R4-6-802 D. Please retain the course advertisement and certificate of completion for your CE records.


Marriage & Family Therapists - Marriage & Family Therapists

This self-study activity consists of 1.0 clock hours of continuing education instruction. Credit requirements and approvals vary per state board regulations. Please save this course outline, the certificate of completion you receive from this self-study activity and contact your state board or organization to determine specific filing requirements. 


Marriage & Family Therapists - Alaska Marriage & Family Therapists

This activity consists of 1.0 continuing education clock hours for Alaska marriage & family therapists and is designed to meet the continuing education requirements of the Alaska Board of Marital & Family Therapy, Section 12 AAC 19.320. Please retain the course advertisement and certificate of completion for your CE records.


Marriage & Family Therapists - District of Columbia Marriage & Family Therapists

This activity consists of 1.0 continuing education clock hours for District of Columbia marriage & family therapist is designed to meet the continuing education requirements of the DC Municipal Regulations for Marriage and Family Therapy (7707.8). Please retain the course advertisement and certificate of completion for your CE records.


Marriage & Family Therapists - Florida Marriage & Family Therapists

PESI, Inc. is an approved provider with the Florida Board of Clinical Social Work, Marriage and Family Therapy and Mental Health Counseling. Provider Number 50-399. This self-study course qualifies for 1.0 continuing education credits.


Marriage & Family Therapists - Idaho Marriage & Family Therapists

This course consists of 1.0 continuing education contact hours for Idaho Marriage and Family Therapists and is designed to meet the continuing education requirements of the Idaho Licensing Board of Professional Counselors and Marriage and Family Therapists (24.15.01; Section 375; 425. Continuing Education). Please retain the course advertisement and certificate of completion for your CE records.


Marriage & Family Therapists - Illinois Marriage & Family Therapists

PESI, Inc. has been approved as a provider of continuing education by the State of Illinois, Department of Professional Regulation. Provider #:168-000156. Full attendance at this self-study activity qualifies for 1.0 credits.


Marriage & Family Therapists - Indiana Marriage & Family Therapists

This activity consists of 1.0 continuing education clock hours for Indiana marriage & family therapists and is designed to meet the continuing education requirements of the 839 Indiana Admin Code 1-6-2. Please retain the course advertisement and certificate of completion for your CE records.


Marriage & Family Therapists - Iowa Marriage & Family Therapists

This activity consists of 1.0 continuing education clock hours for Iowa marriage & family therapist and is designed to meet the continuing education requirements of the Iowa Board of Behavioral Science. Please retain the course advertisement and certificate of completion for your CE records.


Marriage & Family Therapists - Kansas Marriage & Family Therapists

This activity consists of 1.0 continuing education contact hours for Kansas Marriage and Family Therapists and is designed to meet the continuing education requirements of the Kansas Behavioral Sciences Regulatory Board (K.A.R. 102-5-10. Continuing education for licensees). Please retain the course advertisement and certificate of completion for your CE records.


Marriage & Family Therapists - Maine Marriage & Family Therapists

This course consists of 1.0 continuing education clock hours for Maine Marriage and Family Therapists and is designed to meet the continuing education requirements of the Maine Board of Counseling Professionals Licensure Rules (Chapter 7-A). Please retain the course advertisement and certificate of completion for your CE records.


Marriage & Family Therapists - Montana Marriage & Family Therapists

The Montana Board of Behavioral Health no longer pre-approves any courses or sponsors. Each licensee is responsible for taking courses which contribute to their competence and directly relate to their scope of practice as defined in board statute (MAR 24-219-32). Licensees must keep CE documentation for three years in case of an audit. This intermediate level self-study activity consists of 1.0 clock hours of instruction.


Marriage & Family Therapists - Nevada Marriage & Family Therapists

PESI, Inc. is an approved CEU provider with the State of Nevada Board of Examiners for Marriage and Family Therapists and Clinical Professional Counselors. This self-study activity qualifies for 1.0 contact hours. Approved Provider # NVCEP2006.


Marriage & Family Therapists - New Jersey Marriage & Family Therapists

This course consists of 1.0 continuing education contact hours for New Jersey Marriage and Family Therapists and is designed to meet the continuing education requirements of the New Jersey State Board of Marriage and Family Therapy Examiners (New Jersey Admin. Code 13:34-5). Please retain the course advertisement and certificate of completion for your CE records.


Marriage & Family Therapists - North Carolina Marriage & Family Therapists

This course consists of 1.0 continuing education contact hours for North Carolina Marriage and Family Therapists and is designed to meet the continuing education requirements of the North Carolina Marriage and Family Therapy Licensure Board (21 NCAC 31.0701 Requirements for Continuing Education). Please retain the course advertisement and certificate of completion for your CE records.


Marriage & Family Therapists - Rhode Island Marriage & Family Therapists

This course consists of 1.0 continuing education contact hours for Rhode Island Marriage and Family Therapists and is designed to meet the continuing education requirements of the Rhode Island Licensing Board of Clinical Mental Health Counselors and Marriage and Family Therapists (216-RICR-40-05-11.3.12 Continuing Education Requirements). Please retain the course advertisement and certificate of completion for your CE records.


Marriage & Family Therapists - South Carolina Marriage & Family Therapists

This self-study program has been approved for 1.0 continuing education hours by the South Carolina Board of Examiners for Licensure of Professional Counselors, Marriage and Family Therapists, and Psycho-Educational Specialists. Provider #4540.


Marriage & Family Therapists - South Dakota Marriage & Family Therapists

This course consists of 1.0 continuing education contact hours for South Dakota Marriage and Family Therapists and is designed to meet the continuing education requirements of the South Dakota Board of Examiners for Counselors & Marriage and Family Therapists (ARSD 20:68:07:24 Approved continuing education programs). Please retain the course advertisement and certificate of completion for your CE records.


Marriage & Family Therapists - Tennessee Marriage & Family Therapists

This course consists of 1.0 continuing education contact hours for Idaho Counselors and is designed to meet the continuing education requirements of the Idaho Licensing Board of Licensed Professional Counselors, Licensed Marital and Family Therapists and Licensed Clinical Pastoral Therapists (Tenn. Comp. R. & Regs. 0450-01-.12 - CONTINUING EDUCATION). Please retain the course advertisement and certificate of completion for your CE records.


Marriage & Family Therapists - Texas Marriage & Family Therapists

This self-study activity consists of 1.0 clock hours of continuing education instruction. Texas State Board of Examiners of Marriage and Family Therapists no longer approves programs or providers. PESI activities meet the continuing education requirements as listed in Title 22 of the Texas Administrative Code, Chapter 801, Subchapter K, Section 801.264 Types of Acceptable Continuing Education. Please retain the certificate of completion that you receive and use as proof of completion when required.


Marriage & Family Therapists - Utah Marriage & Family Therapists

This course consists of 1.0 continuing education clock hours for Utah Marriage and Family Therapists and is designed to meet the continuing education requirements of the Utah Mental Health Professional Practice Act Rule (R156-60-105 Continuing Education). Please retain the course advertisement and certificate of completion for your CE records.


Marriage & Family Therapists - Virginia Marriage & Family Therapists

This activity consists of 1.0 continuing education contact hours for Virginia Marriage and Family Therapists and is designed to meet the continuing competency criteria of the Virginia Board of Counseling (18VAC115-50-96. Continuing competency activity criteria). Please retain the course advertisement and certificate of completion for your CE records.


Marriage & Family Therapists - Wisconsin Marriage & Family Therapists

This course consists of 1.0 continuing education contact hours for Wisconsin Marriage and Family Therapists and is designed to meet the continuing education requirements of the Wisconsin Marriage and Family Therapy, Professional Counseling and Social Work Examining Board (MPSW 19.03 Approved continuing education). Please retain the course advertisement and certificate of completion for your CE records.


Marriage & Family Therapists - Wyoming Marriage & Family Therapists

This course consists of 1.0 continuing education clock hours for Wyoming Marriage and Family Therapists and is designed to meet the continuing education requirements of the Wyoming Mental Health Professions Board (Chapter 14, Section 4). Please retain the course advertisement and certificate of completion for your CE records.


Nurses, Nurse Practitioners, and Clinical Nurse Specialists

This self-study activity consists of 1.0 clock hours of continuing education instruction. Credit requirements and approvals vary per state board regulations. Please save the course outline, the certificate of completion you receive from this self-study activity and contact your state board or organization to determine specific filing requirements.


California Nurses

PESI, Inc. is a provider approved by the California Board of  Registered Nursing, Provider #: 17118 for 1.0 self-study contact hours. 

** You will need to provide your license number to PESI. PESI must have this number on file in order for your hours to be valid.


Florida Nurses

PESI, Inc. is an approved provider by the Florida Board of  Nursing. Provider #: FBN2858. These materials qualify for 1.0 self-study contact hours.

CE Broker


Iowa Nurses

PESI, Inc. is an approved provider by the Iowa Board of Nursing. Provider #: 346. Nurses successfully completing these self-study materials will earn 1.0 self-study contact hours. Please email cepesi@pesi.com with your license number, include the title, speaker name and date. PESI must have this number on file in order for your hours to be valid.


South Carolina Psycho-Educational Specialists

This self-study program has been approved for 1.0 continuing education hours by the South Carolina Board of Examiners for Licensure of Professional Counselors, Marriage and Family Therapists, and Psycho-Educational Specialists. Provider #4540.


Other Professions

This self-study activity qualifies for 1.0 continuing education clock hours as required by many national, state and local licensing boards and professional organizations. Save your activity advertisement and certificate of completion, and contact your own board or organization for specific requirements.



Handouts/Brochure

Speaker

Clare Purvis, PsyD's Profile

Clare Purvis, PsyD Related seminars and products


Clare Purvis, PsyD, is dedicated to creating a more sustainable and equitable healthcare system by empowering people with tools that support better health. She has spent her career as a clinical psychologist building and scaling companies at the intersection of health and technology. As a startup executive and business leader, Clare has developed a deep understanding of the healthcare system, with an eye on how technology can positively transform the industry.

Clare started her career running clinical product development and coaching at a mental health startup serving consumers, employers, health systems, and health plans before returning to Stanford to complete a fellowship in value-based healthcare design. There, Clare focused on the role of technology to scale delivery of team-based, high-value primary care.

Clare later joined Headspace where she served as VP of Clinical Product and Content and Head of Science. During her time there, Clare built the company’s applied behavioral science division, oversaw clinical research, established and led a subsidiary digital therapeutics business, and led the company’s strategic expansion into Telemental health and coaching. Since then, she has consulted on digital health product and business strategy with companies ranging from seed stage startups to Google Health. She currently serves as global head of experience for digital healthcare at Sanofi, a global pharmaceutical leader. She also serves as an advisor to startups focused on improving women’s and children’s health, including Brightline, Real, and Flo. In 2017, Clare founded WELL to empower women clinicians and scientists to reshape the digital health industry as business leaders, leveraging her expertise and industry relationships to build a thriving community and bespoke professional development programming.

Clare graduated Summa Cum Laude from the University of Wisconsin-Madison and holds MS and PsyD degrees from the PGSP-Stanford Consortium. She completed her postdoctoral fellowship in value-based healthcare design at the Stanford Clinical Excellence Research Center.

 

Speaker Disclosures:
Financial: Clare Purvis is the founder of WELL and has an employment relationship with Sanofi. She is a venture scout for Grishin Robotics and is a consultant for REAL. Clare Purvis is on the scientific advisory board for Flo. She receives a speaking honorarium from PESI, Inc.
Non-financial: Clare Purvis serves as an affiliated scholar at the Clinical Excellence Research Center.

 


Additional Info

Access for Self-Study (Non-Interactive)

Access never expires for this product.

 

For a more detailed outline that includes times or durations of time, if needed, please contact cepesi@pesi.com


Questions?

Visit our FAQ page at www.pesi.com/faq or contact us at www.pesi.com/info


Objectives

  1. After the session, participants will be able to define the “Iron Triangle” concept and apply it to digital mental health business ventures.
  2. After the session, participants will be able to define key elements of startup business viability including customer segment, value proposition, customer acquisition cost, and lifetime value.
  3. After the session, participants will be able to employ a step-by-step evaluation framework to evaluate the viability of a digital mental health startup.
  4. After the session, clinicians will be able to analyze and assess risks and opportunities in mental health entrepreneurship.
  5. After the session, clinicians will be able to determine how a given mental health startup can best align with status quo incentives among key stakeholders to maximize likelihood of success.

Outline

Fundamentals of Mental Health Innovation
  • Every digital health startup exists because it believes it can solve a problem in healthcare. When it comes to healthcare, there are three big problems to solve: cost, access, and quality
    • Define “Cost” problems
    • Define “Access” problems
    • Define “Quality: problems
  • Understanding Key Stakeholders and their incentives
    • Patients
    • Providers
    • Payers
  • Apply a framework to understand the “best fit” between stakeholders and problems to be solved
  • Introduce and evaluate the “Iron Triangle” concept – cost, access, and quality are always in tension
Key Factors in Healthcare Startup Viability: the W.E.L.L. Method
  • Introduce the WELL framework and how to apply it across many contexts: working at a startup, hearing about startup companies, considering a partnership with a digital health vendor, etc.
  • We will use a case example to illustrate each of the four factors in the WELL evaluation framework:
W: “What and Who”
  • The “W” in W.E.L.L. stands for “what” and “who”. To complete this stage of the evaluation process, learn how to answer the following questions: What problem is the company solving? Who are they solving the problem for? Who pays for it?
    • Key business terms covered: Define the problem statement, customer segment, and value proposition
E: “Environment”
  • ”E” in W.E.L.L. evaluation framework stands for the “Environment” a company finds itself in. Considering the environment involves a close look at the company’s relationship to incumbents and key stakeholders to evaluate its alignment with status quo incentives. At this stage we learn how to answer the following questions: Who are the company’s “friends”? In other words, who will benefit from the company’s existence? Who are the company’s “foes”? Are there any powerful stakeholders that stand to lose from the company’s success?
    • Key business terms covered: market fit, incentives, desirability, willingness-to-pay
L: “Lifetime Value”
  • ”L” in the WELL evaluation framework stands for “Lifetime Value”. If you are trying to determine whether a health startup business model is viable, you’ll need to make sure that the model works on a financial level and is profitable. This involves calculating unit economics: what it costs to acquire a customer (CAC) and the total lifetime value (LTV) of that customer to the business. The leading cost of startup death is realizing too late that LTV is too small, and CAC is too big.
  • At this stage we learn how to assess a startup company’s unit economics and evaluate its likelihood of reaching profitability.
  • Key business terms covered:
    • Annual recurring revenue
    • Business model
    • Business-to-business-to-consumer (B2B2C)
    • Business-to-consumer (B2C)
    • Capital intensive
    • Cost structure
    • Customer Acquisition Cost (CAC)
    • Direct-to-consumer (D2C)
    • Lifetime Value (LTV)
    • Per member per month/year (PMPM/PMPY)
    • Revenue model
    • Revenue opportunity
    • Total Addressable Market (TAM)
    • Unit economics
L: “Legitimacy”
  • The second “L” in the W.E.L.L. framework stands for Legitimacy. This part of the evaluation requires the least explanation for clinicians. To be successful, a health company needs to be able to show that its solution works as they claim it does. It needs to be accountable for outcomes of some kind, regardless of the type of solution the company offers. What clinicians may need some practice in is right-sizing the evidence standards they apply with the needs and goals of the company. Just as you need to pick your way of measuring something carefully and correctly with a research study, you need to use appropriate evidence standards to prove a product’s legitimacy.
  • Differentiate between evidence standards including a) clinical evidence, outcomes, or pilot data, b) user research and qualitative data, c) theoretical soundness of an intervention (if no direct data) and learn how to “match” evidence standards to company claims.
Practice Together
  • The group will walk through the WELL Evaluation Framework using Clare Cast Study 1
Apply It in Small Groups
  • the group will break into smaller groups to practice applying the WELL Evaluation Framework with Case Studies 2 & 3
Limitations of the WELL Evaluation Framework and guidelines for how to use it appropriately

Target Audience

  • Counselors
  • Marriage and Family Therapists
  • Social Workers
  • Physicians 
  • Psychologists

Reviews

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