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Digital Seminar

How to Market Your Wound Care Business with Impact: Multi-Million Dollar Marketing Secrets


Speaker:
Teresa Sanderson, RN, CCM
Duration:
1 Hour 31 Minutes
Format:
Audio and Video
Copyright:
Oct 11, 2022
Product Code:
POS078495
Media Type:
Digital Seminar


Description

The business of wound care is very different from the clinical aspect of wound care. As nurses and healthcare professionals, we understand and are very comfortable with the clinical skills needed to take care of our client base. The business side of wound care and how to create a steady stream of referrals can be elusive. Your business needs referrals to thrive. Join Teresa Sanderson, RN, CCM for this session to learn the basics of how to market your wound care business with impact, make your business stand out from the rest, and create a steady stream of referrals.

Credits

Planning Committee Disclosure - No relevant relationships

All members of the PESI, Inc. planning committee have provided disclosures of financial relationships with ineligible organizations and any relevant non-financial relationships prior to planning content for this activity. None of the committee members had relevant financial relationships with ineligible companies or other potentially biasing relationships to disclose to learners.  For speaker disclosures, please see the faculty biography.



* Credit Note - **

NOTE: Tuition includes one free CE Certificate (participant will be able to print the certificate of completion after passing the online post-test (80% passing score) and completing the evaluation). Instructional methods will include PowerPoint, didactic lecture, and others.

Continuing Education Information:  Listed below are the continuing education credit(s) currently available for this non-interactive self-study package. Program content is reviewed periodically per accrediting board rules for currency and appropriateness for credit. Credit approvals are subject to change. Please note, your state licensing board dictates whether self-study is an acceptable form of continuing education. Please refer to your state rules and regulations. If your profession is not listed, please contact your licensing board to determine your continuing education requirements and check for reciprocal approval. 
For other credit inquiries not specified below, please contact info@pesi.com or 800-844-8260 before purchase.

Materials that are included in this course may include interventions and modalities that are beyond the authorized practice of your profession.  As a licensed professional, you are responsible for reviewing the scope of practice, including activities that are defined in law as beyond the boundaries of practice in accordance with and in compliance with your profession's standards.  

For Planning Committee disclosures, please see the statement above.  For speaker disclosures, please see the faculty biography.


* Credit Note - ---

Earn up to 1.5 CE hours. Please see below, for more details, as credit amounts vary by state and profession. 


Nurses, Nurse Practitioners, and Clinical Nurse Specialists

PESI, Inc. is accredited as a provider of nursing continuing professional development by the American Nurses Credentialing Center’s Commission on Accreditation. Nurses completing these self-study materials will earn 1.5 contact hours. Expires: 10/11/2025.


California Nurses

PESI, Inc. is a provider approved by the California Board of  Registered Nursing, Provider #: 17118 for 1.5 self-study contact hours. 

** You will need to provide your license number to PESI. PESI must have this number on file in order for your hours to be valid.


Florida Nurses

PESI, Inc. is an approved provider by the Florida Board of  Nursing. Provider #: FBN2858. These materials qualify for 1.5 self-study contact hours.

CE Broker


Iowa Nurses

PESI, Inc. is an approved provider by the Iowa Board of Nursing. Provider #: 346. Nurses successfully completing these self-study materials will earn 1.5 self-study contact hours. Please email cepesi@pesi.com with your license number, include the title, speaker name and date. PESI must have this number on file in order for your hours to be valid.


Alaska Physical Therapists & Physical Therapist Assistants

CE credit is available. This self-study course consists of 1.5 continuing education credit hours for Alaska Physical Therapists. The Board Rule 12 AAC 54.420 confirms acceptance of continuing education programs that are recognized by other state physical therapy licensing boards. PESI, Inc. is recognized by the Physical Therapy Board of California as an approval agency to approve providers.


Arizona Physical Therapists & Physical Therapist Assistants

CE credit is available. The Arizona State Board of Physical Therapy recognizes continuing competence activities that have been approved by any state PT association or national medical/health care association (e.g., AOTA, ASHA). This self-study activity consists of 1.5 clock hours of instruction applicable for physical therapists.


California Physical Therapists & Physical Therapist Assistants

PESI, Inc. is recognized by the Physical Therapy Board of California as an approval agency to approve providers. This self-study lecture qualifies for 1.5 continuing competency hours.


Physical Therapists & Physical Therapist Assistants

This self-study course consists of 1.5 clock hours of instruction that is applicable for physical therapists. CE requirements for physical therapists vary by state/jurisdiction. Please retain the certificate of completion that you receive and use as proof of completion when required.


Illinois Physical Therapists & Physical Therapist Assistants

PESI, Inc. is a Registered Physical Therapy Continuing Education Sponsor through the State of Illinois Department of Financial and Professional Regulation, Division of Professional Regulation. License #: 216.000270. This self-study course qualifies for 1.5 CE credit hours.


Kentucky Physical Therapists, Physical Therapist Assistants

This self-study course consists of 1.5 continuing education credit hours. For Kentucky licensees, according to 201 KAR 22:045, this self-study educational offering may be applied toward Category 2 continued competency requirements.  Please review the regulation to determine eligibility. 


New York Physical Therapists & Physical Therapist Assistants

PESI, Inc. is recognized by the New York State Education Department, State Board for Physical Therapy as an approved provider for physical therapy and physical therapy assistant continuing education. This self-study course qualifies for 1.8 contact hours.


North Carolina Physical Therapists & Physical Therapist Assistants

PESI, Inc. is an approved provider with the Illinois Division of Professional Regulation, Provider Number: 216.000270. This intermediate course is approved by the North Carolina Board of Physical Therapy Examiners by virtue of PESI Inc. approved provider status with the Illinois Division of Professional Regulation. This course qualifies for 1.5 continuing education hours.


Oklahoma Physical Therapists, Physical Therapist Assistants

CE credit is available. This asynchronous activity consists of 1.5 continuing education credit hours for Oklahoma Physical Therapists. Oklahoma Administrative Code 435:20-9-3.1 confirms acceptance of continuing education programs offered by providers approved by other state physical therapy licensing boards. PESI, Inc. is a Registered Physical Therapy Continuing Education Sponsor through the State of Illinois Department of Financial and Professional Regulation, Division of Professional Regulation. License #: 216.000270.


Pennsylvania Physical Therapists and Assistants

The Pennsylvania State Board of Physical Therapy recognizes approval by all other state boards. This self-study activity consists of 1.5 clock hours of instruction that is applicable for physical therapists.


Texas Physical Therapists & Physical Therapist Assistants

This self-study activity is provided by the Texas Board of Physical Therapy Examiners Accredited Provider #2406032TX and meets continuing competence requirements for physical therapist and physical therapist assistant licensure renewal in Texas. Instructional Level: Intermediate . This activity will provide 1.5 CCUs. The assignment of Texas PT CCUs does not imply endorsement of specific course content, products, or clinical procedures by TPTA or TBPTE. Full attendance is required; no partial credits will be offered for partial attendance.


Utah Physical Therapists And Physical Therapist Assistants

This course is designed to meet the Utah DOPL Rule R156-24b-303b.2.c.iv - A commercial continuing education provider providing a course related to the practice of physical therapy. Please retain a copy of the advertising brochure and your certificate of completion to provide to your board should this be requested of you. This self-study activity consists of 1.5 clock hours of continuing education instruction.


Vermont Physical Therapists & Physical Therapist Assistants

CE credit is available. This course consists of 1.5 continuing education credit hours for Vermont Physical Therapists. The Board confirms acceptance of continuing education programs that are recognized by other state physical therapy licensing boards. PESI, Inc. is a Registered Physical Therapy Continuing Education Sponsor through the State of Illinois Department of Financial and Professional Regulation, Division of Professional Regulation. License #: 216.000270.


Virginia Physical Therapists & Physical Therapy Assistants

CE credit is available. This self-study course consists of 1.5 hours of type 2 continued competency credit for Virginia Physical Therapists and Physical Therapy Assistants. Regulation 18VAC112-20-131, Section B, (2) states that up to ten type 2 continued competency credits can be earned by completing independent study activities related to the clinical practice of physical therapy. 


Physician Assistants

AAPA accepts certificates of participation for educational activities certified for AMA PRA Category 1 Credit™ from organizations accredited by ACCME such as PESI. Physician assistants may receive a maximum of 1.5 hours for completing this self-study program. This activity was originally recorded on 10/17/2022. It was last reviewed on 02/17/2023 and is valid until 02/16/2026

 

PESI, Inc. is accredited by the Accreditation Council for Continuing Medical Education to provide continuing medical education for physicians. PESI, Inc. designates this enduring material for a maximum of 1.5 AMA PRA Category 1 Credit(s)™.


Other Professions

This self-study activity qualifies for 1.5 continuing education clock hours as required by many national, state and local licensing boards and professional organizations. Save your activity advertisement and certificate of completion, and contact your own board or organization for specific requirements.



Speaker

Teresa Sanderson, RN, CCM's Profile

Teresa Sanderson, RN, CCM Related seminars and products


Teresa Sanderson, RN, CCM, is a hospice marketing consultant who launched and grew her own hospice to $3M in annual revenue with just a $6k investment! A nurse with over 32 years of experience, Teresa now serves as a preceptor for nurse entrepreneurs, a growth strategist, a consultant, and a nurse culture change agent.

 

Speaker Disclosures:
Financial: Teresa Sanderson has an employment relationship with Marian Dental Clinic. She receives a speaking honorarium from PESI, Inc. She has no relevant financial relationships with ineligible organizations.
Non-financial: Teresa Sanderson has no relevant non-financial relationships.

 


Additional Info

Access for Self-Study (Non-Interactive)

Access never expires for this product.


Questions?

Visit our FAQ page at www.pesi.com/faq or contact us at www.pesi.com/info


Objectives

  1. Propose ways to market your business with impact.
  2. Develop two strategies to increase referrals.
  3. Plan 3 ways to differentiate your business from all the rest.
  4. Propose ways to create winning business partnerships that result in referrals. 

Outline

1. Welcome & Overview
  • You will learn:
    • How to market your business with impact
    • Understand 2 strategies to increase referrals
    • 3 ways to differentiate your business from all the rest
2. How I Grew My Hospice To $3M With Just A $6K Investment
  • What I Wanted To Avoid
    • Succeeding at the expense of someone else
    • Legal/Ethical issues
    • Accepting the status quo as excellence
  • What I Wanted To Achieve
    • Establish my hospice as the premier provider of hospice care
    • Be a beacon everyone in need of end of life care information & resources
    • Increase length of stay
  • My Multi-Million Dollar Marketing Method
    • Education
      • Clinicians
      • Community
    • Clinical Education
      • Nursing CE provider
      • Get past the gatekeeper and educate nurses in MD offices, case managers in hospitals, and more
      • Become a value-added partner and not just another face asking for a referral
      • Get referrals WITHOUT asking
      • Become the only logical choice in providers of your service
    • Community Education/Engagement
      • Connect with your CLIENTS where they are
      • Educate NOCs (naturally occurring groups)
        • Men
        • Women
        • Clubs
        • Churches
      • Get new potential clients asking for you by name
  • The BIG Lessons I Learned
    • Investing in partner relationships FIRST yields BIG rewards
    • The community is hungry for knowledge & resources & will act on meaningful information.
    • When you do what you say you will do…and then some - everyone becomes your champion
    • Service from the heart combined with clinical excellence & transformational customer service will win every single time.
3. Worksheet Work - 3 minutes
  • What do YOU want to avoid as you grow your wound care business?
  • What do YOU want to achieve?
  • Imagine your phone ringing with new referrals. How do you feel?
4. One Marketing Pitfall To Avoid
  • Stark Anti-Kickback Statute
    • Don’t pay physicians for or incentivize patient referrals
    • Don’t provide any services or benefits unique to one physician/facility that you don’t provide to everyone else
  • How To Stay Out of Trouble?
    • Do the right thing every time.
    • Lead with value
    • Lead with the difference
    • Lead with integrity
5. Market Your Business With Impact
  • Introduce Yourself With Impact & Have Everyone Asking For More Info!
  • Share The Difference
  • All wound care businesses are essentially the same
  • Focus On What Makes Your Business
    • Easier To Work With
      • Referral process
      • Patient evaluations
      • Continuity of care practices
    • Better For The Patient
      • Ease of admission
      • Bilingual staff members
      • Home visits
      • On Call
      • 24/7 support
      • Transportation
      • Billing & insurance assistance
    • More Valuable To Your Business Partner
      • Invest in their organization
        • Complimentary continuing education for partner staff
        • Participate in organizational Quality Improvement Initiatives
        • Charity care
        • Serve as a resource for wound questions
        • Survey support
6. CreateA Steady Stream Of Referrals With Continuing Nursing Education Using The Nursing Process
  • Assessment
    • What impact do you want to have on patient care?
    • What could be better in your current referral process?
    • Is there a patient demographic or sector being missed frequently?
    • Are there sentinel events you want to avoid?
    • Collect supportive data
  • Diagnosis
    • Create 1.0 CE Offerings With The Intention of Changing Behaviors
    • Identify the problem or knowledge gap (Title)
  • Planning
    • Identify 3 behavioral objectives
    • Create an outline
      • Welcome & Overview
      • Statement of Problem
      • Why The Problem Matters
      • Solutions
      • Summary
    • Bibliography/References
    • Program Evaluation
      • What would you like to learn more about?
7. Implementation
  • Do the teaching
8. Evaluation
  • Measure
  • Current practice patterns based on educational objectives
    • Give feedback to partners
    • Provide supportive education as needed
    • Repeat the process as needed to develop new CE offerings beneficial for both you and your business partners
9. Summary

Target Audience

  • Nurses
  • Nurse Practitioners
  • Physicians Assistants
  • Physical Therapists

Reviews

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