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Digital Seminar

Social Media for Therapists: How to Practically & Ethically Become an Influential Clinician Online


Speaker:
Matthias Barker, LMHC
Duration:
6 Hours 25 Minutes
Format:
Audio and Video
Copyright:
Nov 09, 2023
Product Code:
POS059441
Media Type:
Digital Seminar


Description

Most therapists I talk to have a love-hate relationship with social media.  

On the one hand growing a large following online can do wonders for your career and practice. Even if you don’t want to be “famous,” it’s hands down the most effective way today to:  

  • Attract your most ideal clients and have a fun and fulfilling practice  
  • Establish yourself as an influential authority across the field and around the world in your niche  
  • And diversify your practice and income by acquiring book deals, speaking engagements, interviews, and so much more  

Yet many therapists think social media will just be too much work. 

They worry about spending lots of time “posting” without results or new followers and are left wondering if it’s worth it at all. Some fear sharing too much online can lead to ethical or legal problems.  

If you feel this way, I get it.   

I’ve been there too!  

However, as one of the most followed therapists on the internet, I want to show you how to grow your presence online and reach the masses with your expertise...   

...All while staying true to yourself, your clients, and your professional ethics.  

The fact is becoming an influential therapist on social media doesn’t need to take up all your time. In fact, today I’m on social media just about 20 minutes per day.  

The great news is I’ve developed a way for therapists to have a thriving online and social media presence that’s professional, ethical, AND can fit into your busy schedule.  

In just a few years, I became one of the most influential and followed therapists online today, with over 3 million engaged followers on social media with a heavy speaking schedule, all while having a full-time practice.  

I’ve encountered and worked through numerous unique professional and ethical dilemmas in building an online psychoeducation brand and will show you exactly how to overcome them.  

This is the workshop I wish I had at the beginning.  

With the right guidance, tools, and avoiding the mistakes I made, it’s something every therapist can do.  

If you've been uncomfortable getting your voice out there, this course will show you exactly how to reach your goals online, whether you just want to establish your niche and attract the right clients to your practice OR grow an international audience of hundreds of thousands or even millions of followers.  

I invite you to join me for this course where we will explore the complexities of breaking into the industry, social media, and more.  

This online training is designed for therapists who want to:  

  • Share their clinical expertise online  
  • Gain a following as a recognized authority on social media  
  • Get speaking opportunities and book deals  
  • Discover step-by-step how to go from 0-10k and then 10k-100k+ followers and beyond.  
  • Make easy, short “viral” videos that teach important clinical insights  
  • Ethically separate your practice from your online presence  
  • Learn how to protect your practice and your clients while building your brand  

Through hands-on learning, interactive discussions, and step-by-step worksheets, you'll leave feeling confident in your ability to ethically share your expertise, establish your authority, and build your brand online.  

If you want to build a world where mental health services and therapists are valued, trusted, and accessible for all, join me for this exclusive course!  

Sincerely,  
Matthias J. Barker  

Credits

Planning Committee Disclosure - No relevant relationships

All members of the PESI, Inc. planning committee have provided disclosures of financial relationships with ineligible organizations and any relevant non-financial relationships prior to planning content for this activity. None of the committee members had relevant financial relationships with ineligible companies or other potentially biasing relationships to disclose to learners.  For speaker disclosures, please see the faculty biography.



* Credit Note - **

NOTE: Tuition includes one free CE Certificate (participant will be able to print the certificate of completion after passing the online post-test (80% passing score) and completing the evaluation). Instructional methods will include PowerPoint, didactic lecture, and others.

Continuing Education Information:  Listed below are the continuing education credit(s) currently available for this non-interactive self-study package. Program content is reviewed periodically per accrediting board rules for currency and appropriateness for credit. Credit approvals are subject to change. Please note, your state licensing board dictates whether self-study is an acceptable form of continuing education. Please refer to your state rules and regulations. If your profession is not listed, please contact your licensing board to determine your continuing education requirements and check for reciprocal approval. 
For other credit inquiries not specified below, please contact info@pesi.com or 800-844-8260 before purchase.

Materials that are included in this course may include interventions and modalities that are beyond the authorized practice of your profession.  As a licensed professional, you are responsible for reviewing the scope of practice, including activities that are defined in law as beyond the boundaries of practice in accordance with and in compliance with your profession's standards.  

For Planning Committee disclosures, please see the statement above.  For speaker disclosures, please see the faculty biography.


* Credit Note - ---

Earn up to 6.25 CE hours. Please see below, for more details, as credit amounts vary by state and profession. 


* Credit Note - Ethics

This self-study activity includes 4.0 hours of Ethics general; 3.0 hours for psychologists ethics instruction. Not all boards allow ethics credit for self-study products. If ethics is not specified within your licensing board’s approval statement below, please contact your board to determine the applicability and amount of ethics allowed.


Counselors - Counselors

This self-study activity consists of 6.25 clock hours of continuing education instruction. Credit requirements and approvals vary per state board regulations. Please save the course outline, the certificate of completion you receive from the activity and contact your state board or organization to determine specific filing requirements.


Counselors - Florida Counselors

PESI, Inc. is an approved provider with the Florida Board of Clinical Social Work, Marriage and Family Therapy and Mental Health Counseling. Provider Number 50-399. This self-study course qualifies for 6.25 continuing education credits.


Counselors - Illinois Counselors

This intermediate self-study activity consists of 6.0 clock hours of continuing education instruction. Per the IDFPR: Social Work Continuing Education Sponsors approved by the Division in accordance with the rules for the administration of Clinical Social Work and Social Work Practice Act (225 ILCS 201), 68 Ill.  Adm. Code 1470.95; PESI, Inc. is a registered social work continuing education sponsor with the Department of Financial and Professional Regulation, Division of Professional Regulation. License #: 159-000154. A certificate of attendance will be awarded at the end of the program to participants who are in full attendance, pass a post-test, and who complete the program evaluation.


Counselors - Kentucky Counselors

CE credit is available. This self-study course consists of 7.5 continuing education credit hours for Kentucky Counselors. The Continuing Education Requirements for the Kentucky Board of Licensed Professional Counselors (201 KAR 36:030 Section 2) state continuing education programs from providers sponsored or approved by a state counseling licensure board shall be approved without further review by the board. PESI, Inc. is approved by the South Carolina Board of Examiners for Licensure of Professional Counselors, Marriage and Family Therapists, and Psycho-Educational Specialists. Provider #4540. PESI maintains responsibility for this program and its contents.


Counselors - Montana Counselors

The Montana Board of Behavioral Health no longer pre-approves any courses or sponsors. Each licensee is responsible for taking courses which contribute to their competence and directly relate to their scope of practice as defined in board statute (MAR 24-219-32). Licensees must keep CE documentation for three years in case of an audit. This intermediate level self-study activity consists of 6.25 clock hours of instruction.


Counselors - Nevada Counselors

PESI, Inc. is an approved CEU provider with the State of Nevada Board of Examiners for Marriage and Family Therapists and Clinical Professional Counselors. This self-study activity qualifies for 6.25 contact hours. Approved Provider # NVCEP2006.


Counselors - New York Counselors

PESI, Inc. is recognized by the New York State Education Department's (NYSED) State Board for Mental Health Practitioners as an approved provider of continuing education for Licensed Mental Health Counselors. #MHC-0033. This self-study activity will qualify for 7.5 contact hours. Full attendance is required; no partial credits will be offered for partial attendance


Counselors - Pennsylvania Counselors

The Pennsylvania State Board of Social Workers, Marriage and Family Therapists and Professional Counselors accepts many national association CE approvals, several of which PESI offers. For a full list, please see your State Board regulations at https://www.dos.pa.gov/ProfessionalLicensing/BoardsCommissions/. This intermediate level self-study activity consists of 6.25 clock hours of continuing education instruction.


Counselors - South Carolina Counselors

This self-study program has been approved for 6.0 continuing education hours by the South Carolina Board of Examiners for Licensure of Professional Counselors, Marriage and Family Therapists, and Psycho-Educational Specialists. Provider #4540.


Counselors - Texas Counselors

This self-study activity consists of 6.0 clock hours of continuing education instruction. Texas State Board of Examiners of Professional Counselors no longer approves programs or providers. PESI activities meet the continuing education requirements as listed in Title 22 Texas Administrative Code, Chapter 681, Subchapter J, Section 681.142 Acceptable Continuing Education. Please retain the certificate of completion that you receive and use as proof of completion when required.


Social Workers - Social Workers

This intermediate self-study activity consists of 6.25 clock hours of continuing education instruction. Credit requirements and approvals vary per state board regulations. Please save the course outline, the certificate of completion you receive from the activity and contact your state board or organization to determine specific filing requirements.


Social Workers - Colorado Social Workers

PESI, Inc. is an approved provider with the Colorado Chapter of the National Association of Social Workers. Provider #1413. This self-study course has been approved for 6.3 continuing education hours. 

 

COLORADO PARTICIPANTS ONLY: If you did not answer YES to be reported to the Colorado Chapter of the NASW on the evaluation, please contact cepesi@pesi.com and provide the full title of the webcast, speaker name, date of live broadcast, your name and your license number in the email.


Social Workers - Florida Social Workers

PESI, Inc. is an approved provider with the Florida Board of Clinical Social Work, Marriage and Family Therapy and Mental Health Counseling. Provider Number 50-399. This self-study course qualifies for 6.25 continuing education credits. 


Social Workers - Illinois Social Workers

PESI, Inc. is an approved provider with the State of Illinois, Department of Financial and Professional Regulation, Division of Professional Regulation. License #: 159-000154. Successful completion of this self-study activity qualifies for 6.0 contact hours.


Social Workers - Kansas Social Workers

PESI, Inc. is an approved provider with the Kansas Behavioral Sciences Regulatory Board. Provider #14-006. This self-study course has been approved for 6.0 continuing education hours.


Social Workers - Minnesota Social Workers

PESI, Inc. is an approved provider with the State of Minnesota, Board of Social Work. Provider #: CEP-140. This self-study package has been approved for 6.0 continuing education hours. This certificate has been issued upon successful completion of a post-test.


Social Workers - Montana Social Workers

The Montana Board of Behavioral Health no longer pre-approves any courses or sponsors. Each licensee is responsible for taking courses which contribute to their competence and directly relate to their scope of practice as defined in board statute (MAR 24-219-32). Licensees must keep CE documentation for three years in case of an audit. This intermediate level self-study activity consists of 6.25 clock hours of instruction.


Social Workers - New York Social Workers

PESI, Inc. is recognized by the New York State Education Department's (NYSED) State Board for Social Work as an approved provider of continuing education for licensed social workers #SW-0008. This self-study activity will qualify for 7.5 contact hours. Full attendance is required; no partial credits will be offered for partial attendance. 


Social Workers - Pennsylvania Social Workers

The Pennsylvania State Board of Social Workers, Marriage and Family Therapists and Professional Counselors accepts many national association CE approvals, several of which PESI offers. For a full list, please see your State Board regulations at https://www.dos.pa.gov/ProfessionalLicensing/BoardsCommissions. This intermediate level self-study activity consists of 6.25 clock hours of continuing education instruction.


Psychologists - Arizona Psychologists

This activity consists of 3.0 hours of continuing education instruction and is designed to meet the requirements of the Arizona Board of Psychologist Examiners (Sec. R4-26). Please save the course outline, certificate of completion, and any other supporting documentation you receive from this home study activity in case it is requested by the board.


Psychologists - California Psychologists

CE credit is available. This self-study course consists of 3.0 continuing education credit hours for California Psychologists. The California Department of Consumer Affairs Board of Psychology recognizes and accepts for continuing education credit courses that are specifically applicable and pertinent to the practice of psychology and by entities approved by the ACCME (Accreditation Council for Continuing Medical Education). This enduring material is certified for a maximum of 3.0 AMA PRA Category 1 Credits™ by PESI as an accredited ACCME provider authorized to award credit by the AMA. PESI, Inc. is accredited by the Accreditation Council for Continuing Medical Education to provide continuing medical education for physicians.


Psychologists - Canadian Psychologists

PESI, Inc. is approved by the Canadian Psychological Association to offer continuing education for psychologists. PESI, Inc. maintains responsibility for the program. This program is approved for 3.0 self-study continuing education hours. Full credit statement at: www.pesi.com/cpa-statement


Psychologists - Florida Psychologists

PESI, Inc., is an approved provider with the Florida Board of Psychology.Provider Number #50-399.This product qualifies for 3.0 self-study continuing education credits.


Psychologists - Psychologists

This self-study activity consists of 3.0 clock hours of continuing education instruction. Credit requirements and approvals vary per state board regulations. Please save the course outline, the certificate of completion you receive from this self-study activity and contact your state board or organization to determine specific filing requirements.


Psychologists - Illinois Psychologists

 

PESI, Inc is an approved provider with the State of Illinois, Department of Professional Regulation. License #: 268.000102. Full attendance at this self-study course qualifies for 3.0 contact hours.


Psychologists - Kentucky Psychologists

PESI, Inc. is approved by the Kentucky Board of Examiners of Psychology to offer continuing education for psychologists, approved provider #202312H. PESI maintains responsibility for this program and its content. This self-study activity will qualify for 3.0 contact hours.


Psychologists - New York Psychologists

PESI, Inc. is recognized by the New York State Education Department's (NYSED) State Board for Psychology as an approved provider of continuing education for licensed psychologists #PSY-0014. This self-study activity will qualify for 3.5 contact hours. Full attendance is required; no partial credits will be offered for partial attendance.

For courses containing ethics, please note New York State licensees are responsible for complying with New York laws, rules and regulations


Psychologists - Ohio Psychologists

PESI, Inc. is approved by the Ohio Psychological Association, Provider #263896894, to sponsor continuing education for psychologists. PESI, Inc. maintains responsibility for this program and its content. PESI is offering this self-study activity for 3.0 Ethics hours of continuing education credit.


Psychologists - Pennsylvania Psychologists

PESI, Inc. is approved by the Pennsylvania State Board of Psychology to offer continuing education for psychologists. Provider #PSY000211. PESI maintains responsibility for the program(s). This self-study program qualifies for 3.0 continuing education hours.


Marriage & Family Therapists - Marriage & Family Therapists

This self-study activity consists of 6.25 clock hours of continuing education instruction. Credit requirements and approvals vary per state board regulations. Please save this course outline, the certificate of completion you receive from this self-study activity and contact your state board or organization to determine specific filing requirements. 


Marriage & Family Therapists - Florida Marriage & Family Therapists

PESI, Inc. is an approved provider with the Florida Board of Clinical Social Work, Marriage and Family Therapy and Mental Health Counseling. Provider Number 50-399. This self-study course qualifies for 6.25 continuing education credits.


Marriage & Family Therapists - Illinois Marriage & Family Therapists

PESI, Inc. has been approved as a provider of continuing education by the State of Illinois, Department of Professional Regulation. Provider #:168-000156. Full attendance at this self-study activity qualifies for 6.0 credits.


Marriage & Family Therapists - Montana Marriage & Family Therapists

The Montana Board of Behavioral Health no longer pre-approves any courses or sponsors. Each licensee is responsible for taking courses which contribute to their competence and directly relate to their scope of practice as defined in board statute (MAR 24-219-32). Licensees must keep CE documentation for three years in case of an audit. This intermediate level self-study activity consists of 6.25 clock hours of instruction.


Marriage & Family Therapists - Nevada Marriage & Family Therapists

PESI, Inc. is an approved CEU provider with the State of Nevada Board of Examiners for Marriage and Family Therapists and Clinical Professional Counselors. This self-study activity qualifies for 6.25 contact hours. Approved Provider # NVCEP2006.


Marriage & Family Therapists - New York Marriage & Family Therapists

PESI, Inc. is recognized by the New York State Education Department's (NYSED) State Board for Mental Health Practitioners as an approved provider of continuing education for Licensed Marriage and Family Therapists. #MFT-0024. This self-study activity will qualify for 7.5 contact hours. Full attendance is required; no partial credits will be offered for partial attendance


Marriage & Family Therapists - Pennsylvania Marriage & Family Therapists

The Pennsylvania State Board of Social Workers, Marriage and Family Therapists and Professional Counselors accepts many national association CE approvals, several of which PESI offers. For a full list, please see your State Board regulations at https://www.dos.pa.gov/ProfessionalLicensing/BoardsCommissions/. This intermediate level self-study activity consists of 6.25 clock hours of continuing education instruction.


Marriage & Family Therapists - South Carolina Marriage & Family Therapists

This self-study program has been approved for 6.0 continuing education hours by the South Carolina Board of Examiners for Licensure of Professional Counselors, Marriage and Family Therapists, and Psycho-Educational Specialists. Provider #4540.


Marriage & Family Therapists - Texas Marriage & Family Therapists

This self-study activity consists of 6.0 clock hours of continuing education instruction. Texas State Board of Examiners of Marriage and Family Therapists no longer approves programs or providers. PESI activities meet the continuing education requirements as listed in Title 22 of the Texas Administrative Code, Chapter 801, Subchapter K, Section 801.264 Types of Acceptable Continuing Education. Please retain the certificate of completion that you receive and use as proof of completion when required.


Addiction Counselors - Generic

This self-study activity consists of 6.0 clock hours of continuing education instruction. Credit requirements and approvals vary per state board regulations. Please save the course outline, the certificate of completion you receive from the activity and contact your state board or organization to determine specific filing requirements.


Nurses, Nurse Practitioners, and Clinical Nurse Specialists - ANCC

PESI, Inc. is accredited as a provider of nursing continuing professional development by the American Nurses Credentialing Center’s Commission on Accreditation. Nurses completing these self-study materials will earn 6.25 contact hours. Expires: 10/09/2026.


California Nurses

PESI, Inc. is a provider approved by the California Board of  Registered Nursing, Provider #: 17118 for 6.0 self-study contact hours. 

** You will need to provide your license number to PESI. PESI must have this number on file in order for your hours to be valid.


Florida Nurses

PESI, Inc. is an approved provider by the Florida Board of  Nursing. Provider #: FBN2858. These materials qualify for 6.0 self-study contact hours.

CE Broker


Iowa Nurses

PESI, Inc. is an approved provider by the Iowa Board of Nursing. Provider #: 346. Nurses successfully completing these self-study materials will earn 6.25 self-study contact hours. Please email cepesi@pesi.com with your license number, include the title, speaker name and date. PESI must have this number on file in order for your hours to be valid.


Physicians

This activity has been planned and implemented in accordance with the accreditation requirements and policies of the Accreditation Council for Continuing Medical Education (ACCME) through the joint providership of PESI, Inc. and Matthias J Barker. PESI, Inc. is accredited by the Accreditation Council for Continuing Medical Education to provide continuing medical education for physicians. PESI, Inc. designates this self-study activity for a maximum of 6.0 AMA PRA Category 1 Credit(s)™. This activity was originally recorded on 11/09/2023. It was last reviewed on 07/28/2023 and is valid until 07/27/2026.

 

Psychiatrists/Physicians should only claim credit commensurate with the extent of their participation in the activity. You are required to successfully complete and submit a post-test prior to receiving a certificate of completion.


South Carolina Psycho-Educational Specialists

This self-study program has been approved for 3.0 continuing education hours by the South Carolina Board of Examiners for Licensure of Professional Counselors, Marriage and Family Therapists, and Psycho-Educational Specialists. Provider #4540.


Other Professions

This self-study activity qualifies for 3.0 continuing education clock hours as required by many national, state and local licensing boards and professional organizations. Save your activity advertisement and certificate of completion, and contact your own board or organization for specific requirements.



Handouts/Brochure

Speaker

Matthias Barker, LMHC's Profile

Matthias Barker, LMHC Related seminars and products


Matthias Barker is a Licensed Mental Health Counselor (LMHC) with a master’s degree in clinical mental health counseling from Northwest University. Based in Nashville, Tennessee, Matthias specializes in treating high-acuity sexual trauma, childhood trauma, and marital issues.

Matthias is a prolific educator and content creator, having self-published two mental health journals on a trauma-informed approach to motivation and gratitude. He has developed seven workshops on a variety of topics such as trauma, anxiety, and setting boundaries with parents as well as co-creating a comprehensive course on healing from trauma with Dr. Frank Anderson, a renowned trauma expert.

As a passionate advocate for mental health, Matthias is dedicated to making psychoeducation more accessible by bridging the gap between the academic realm and the everyday experiences of the general public. As a result, he has become a sought-after authority in both the mental health and social media fields. Through his social media platforms, Matthias reaches millions, sharing psychoeducational content and building a thriving community dedicated to mental health awareness and education. With over 3 million followers across TikTok, Instagram, and his podcast, which once ranked #38 on the Spotify global health and fitness charts, his impact continues to grow.


Speaker Disclosures:
Financial: Matthias Barker maintains a private practice. He receives a speaking honorarium from PESI, Inc. He has no relevant relationships with ineligible organizations.
Non-financial: Matthias Barker has no relevant non-financial relationships.


Additional Info

Questions?

Visit our FAQ page at www.pesi.com/faq or contact us at www.pesi.com/info


Access for Self-Study (Non-Interactive)

Access never expires for this product.


Objectives

  1. Describe the ethical issues associated with constructing a business/psychoeducation public brand.
  2. Utilize relevant ethical codes and laws to develop a nuanced public disclosure statement for their website and social media.
  3. Analyze and solve common ethical problems related to social media interactions.
  4. Articulate the implications of social media in clinical treatment and its impact on therapeutic alliance, the social perception of mental health services, and social perception of mental health disorders.
  5. Create a framework for navigating the ethical landscape of technology in a proactive manner.
  6. Identify the boundary and multiple relationship issues involved in the use of social media.
  7. Develop skills in identifying and altering social media posts to abide by laws governing mental health services.

Outline

Using Social Media to Create Your Ideal Professional Practice   
  • The ethical and practical challenges of building a social media brand   
  • How to use social media to diversify your income including publishing, workshops, and speaking   
  • Examples of how psychotherapists are currently using social media   
  • How to customize your engagement to the people and potential clients you want to reach   
  • How to make psychoeducation accessible to the general public   
How to Get Started, Establish Your Niche, and Get Noticed Online   
  • The top platforms and the pros/cons of each   
  • The 10 must-do steps for starting your social media brand   
  • The easy way to do sales and marketing of your products and services online   
  • How to grow from 0-10k followers online   
  • How to grow form 10k-100k followers online   
  • Making viral short-form content (without over-simplifying)   
Laws and Ethical Standards you need to know    
  • The value-ethic-compass   
  • Ethics when building a social media brand   
  • Ethically promoting products and services   
  • Specific guidelines from relevant codes of ethics   
  • FTC laws and guidelines for advertising mental health services and related products   
  • Developing a personalized disclosure for social media and your website   
Navigating Ethical Concerns on Social Media    
  • Drawing clear boundaries between your brand online and your professional relationship with clients   
  • Responding to followers online who are not your clients   
  • The implications of finding new clients who find you on social media   
The Boundaries Between Your Private Practice & Your Online Public Presence 
  • Ethical concerns around doing workshops for the general public on mental health issues   
  • Psychoeducation without contributing to armchair therapy and self-diagnosis   
  • How to share your professional experiences with clients while guarding client confidentiality   
  • Knowing what to share online and what not to share online   
  • Protecting your license, reputation, and staying within your boundaries of competency   

Target Audience

  • Counselors
  • Social Workers
  • Psychotherapists 
  • Addiction Counselors
  • Therapists
  • Marriage & Family Therapists 
  • Case Managers
  • Nurses
  • Physicians
  • Psychologists
  • Other Mental Health Professionals 

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